Great marketers can fuel your growth, but finding the right fit alone is challenging. Arc makes it easy to hire the best freelance or full-time remote fractional CMOs. Save time and connect directly with vetted marketers ready to interview. Find expert fractional CMOs you need today.
Marketers pass rigorous vetting, with portfolio reviews and expert interviews.
Access “hidden gem” freelance marketers outside your local area.
Hire a freelance marketer in less than 72 hours after chatting with us.
All freelance marketers are fluent in English and ready to work with your team.
See the total amount you’ll pay per hour with no hidden or extra fees.
We'll handle invoices and paperwork while you hire the best freelance marketers!
Tell us about the role and project, the skills required, your hiring budget, and desired location of your freelance marketers.
We’ll connect you with pre-screened remote marketers who perfectly match your requirements and are ready to be interviewed.
When ready, hire a remote freelance marketer, sign an NDA, and we’ll take care of the rest.
A fractional Chief Marketing Officer (CMO) brings top-level expertise and strategic insight to your marketing efforts, usually on a part-time or contract basis. This setup is especially beneficial for small to mid-sized businesses or startups. A fractional CMO can help grow your business without the commitment of a full-time executive position. Here's how companies can benefit from having a fractional CMO:
A fractional CMO can be a significant asset for businesses aiming to bolster their marketing with experienced leadership while keeping flexibility and cost-effectiveness in mind.
A fractional CMO is a marketing expert who works part-time or on a contract basis for organizations. They are hired by businesses that need senior marketing leadership but cannot afford the cost of a full-time executive. Fractional CMOs have extensive experience and provide strategic guidance to help companies with their marketing strategies. Their main responsibilities include:
In short, a fractional CMO plays a vital role in guiding a company's marketing efforts, providing the expertise and strategic direction needed for growth and market success.
When looking for a fractional CMO, it's crucial to find someone with the right skills and expertise who also fits your company's culture and values. A fractional CMO plays a key role in shaping your marketing strategy and team dynamics. Finding the right match is essential for success. Here are the key qualities to look for, divided into two categories: Top skills and qualities, and cultural fit.
Top skills and qualities:
Cultural fit:
A fractional CMO should be a well-rounded professional who combines strategic marketing skills with the ability to blend into your company’s culture. This blend of skills and cultural alignment drives successful marketing initiatives and overall business growth.
Writing an effective job post for a fractional CMO is key to attracting suitable candidates. Your post should be clear, concise, and packed with details. It should highlight both the role's responsibilities and the unique opportunities it offers. Here's a guide on structuring the job post, along with an example:
Guidelines for writing the job post:
Example job post:
Fractional CMO
About XYZ Corp:
At XYZ Corp, a leader in the [industry], we're dedicated to impactful innovation and a driven team. We're seeking a skilled Fractional CMO to elevate our marketing efforts.
Role summary:
As our Fractional CMO, you'll be crucial in defining our marketing strategy and brand identity. Your strategic vision and hands-on approach will fuel our marketing success.
Key responsibilities:
Required skills and qualifications:
Desired attributes:
Details of engagement:
This role is a contract position for about [X] hours weekly. Remote work is possible with occasional face-to-face meetings.
Application process:
Send your resume, cover letter, and a sample portfolio to [email address].
Join us at XYZ Corp, where your expertise will help drive our mission. We're excited to see your application!
Remember, clarity and detail are crucial to attract the right candidates. Customize the job post to mirror your organization's unique needs and culture, ensuring it connects with the high-quality professionals you seek.
Evaluating the skills and expertise of a fractional CMO is critical to ensure you choose the right candidate for your business. This process should focus on assessing both their technical skills and their ability to align with your company's strategic goals. Here’s a guide on how to effectively evaluate a fractional CMO's skills and expertise:
Introduction:
When hiring a fractional CMO, it's crucial to assess their skills, experience, and organizational fit thoroughly. This means looking beyond their resume to gauge their strategic thinking, leadership abilities, and hands-on marketing skills.
Evaluation criteria:
By following these criteria, you can get a thorough understanding of a fractional CMO's capabilities and how well they fit with your company. The aim is to find a candidate with the necessary skills who also shares your organization's vision and culture.
When interviewing candidates for a fractional CMO role, it's important to ask questions that assess their skills, experience, and organizational fit. Your questions should evaluate their technical and strategic abilities, leadership style, and how they'll integrate into your company culture. For clarity, the questions are grouped by key focus areas.
Strategic planning and vision:
Digital marketing and brand development:
Data analysis and ROI focus:
Leadership and team management:
Innovation and creative thinking:
Communication skills and cultural fit:
Specific experience and industry knowledge:
Asking these questions will help you understand a candidate’s abilities and how they align with your company's specific needs and culture. The aim is to find a fractional CMO who not only has the necessary skills but also complements and enhances your team and business goals.
Hiring a fractional CMO on Arc is a simple process that can be done in three easy steps:
The cost of hiring a marketer can vary based on factors such as project complexity, the candidate's expertise, and location. Experienced marketers with specialized skills tend to charge higher rates. Additionally, the geographical location can influence the cost, as marketers from countries with lower living costs may offer more competitive rates.
Marketers on Arc set their rates to be market-competitive and reflective of their skills. You will have the opportunity to share your budget for the role when submitting your request details.