Great marketers can fuel your growth, but finding the right fit alone is challenging. Arc makes it easy to hire the best freelance or full-time remote Email marketers. Save time and connect directly with vetted marketers ready to interview. Find expert Email marketers you need today.
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An email marketer is a huge plus for any business aiming to grow their digital marketing. It is one of the most budget-friendly and effective ways to connect with your target audience. Here's how you can benefit from adding an email marketer to your team:
An email marketer adds a mix of creative and analytical skills to your team. They drive effective communication strategies that can lead to more customer loyalty, better conversion rates, and overall business growth.
An email marketer is a key player in a digital marketing team, mainly focused on crafting, running, and overseeing email campaigns. The reach out to audiences with personalized, strategic email communications. Here are the main duties of an email marketer:
An email marketer blends creative communication with data-focused tactics to effectively engage audiences and boost a company's overall marketing goals.
When you're hiring an email marketer, it's key to look for a mix of technical abilities and personal traits that match your company's culture and goals. Email marketing isn't just about sending messages, but about making real connections with your audience and driving real results for your business. Let's break down the key qualities into two categories: top skills and qualities, and cultural fit.
Top skills and qualities:
Cultural fit:
By focusing on these skills and cultural alignment, you can find an email marketer who not only shines in their role but also adds positively to your company’s atmosphere and wider aims.
Writing a clear job post for a freelance email marketer is vital to draw in the right talent. Your job post should be straightforward, to the point, and packed with details. It should cover the role's responsibilities and needed skills, and also highlight what makes your company stand out. Here's how to craft such a job post:
Guidelines for writing the job post:
Example job post:
Title: Freelance email marketer
Introduction:
At [Company Name], a leader in [Industry], we're on the hunt for a talented freelance email marketer to join our lively marketing team. We take pride in [Unique Selling Points of the Company].
Job description:
As our freelance email marketer, you'll:
Required skills and qualifications:
Desired experience:
Collaboration:
You'll work remotely with our marketing and sales teams, answering to [Supervisor/Manager’s Title].
Project duration and workload:
This project is set for [X months], with about [X hours] per week.
Budget/Payment terms:
Please state your rate in your application. We've budgeted [Budget Range].
Application process:
Apply by sending your resume, cover letter, and samples of past email campaigns to [Email/Application Link] by [Deadline].
Our culture:
At [Company Name], we cherish [Company Values]. If you're a creative thinker who thrives in team settings, we're eager to meet you!
This job post spells out the role, expectations, and company atmosphere, which is crucial in attracting qualified freelancers who fit well with your project and company.
Checking an email marketer's skills and know-how is key to making sure you hire a pro who can improve your email marketing. To get a good read on their abilities, focus on several important areas. Here's a step-by-step guide:
By digging deep into these areas, you'll get a full picture of the candidate's email marketing chops. This ensures you pick someone who can truly add value to your marketing goals.
When you're interviewing someone for an email marketer role, it's key to ask questions that dig into their technical know-how, strategy planning, and creativity. These questions will show you how they work, think, and get results. Here are some essential questions, sorted for easy understanding:
Technical skills and experience:
Strategy development:
Creative and content skills:
Compliance and best practices:
Communication and collaboration:
These questions cover a wide range of skills and experiences needed for an email marketer, helping you spot candidates who are not just technically solid but also a great match for your team's culture and aims.
Hiring a Email marketer on Arc is a simple process that can be done in three easy steps:
The cost of hiring a marketer can vary based on factors such as project complexity, the candidate's expertise, and location. Experienced marketers with specialized skills tend to charge higher rates. Additionally, the geographical location can influence the cost, as marketers from countries with lower living costs may offer more competitive rates.
Marketers on Arc set their rates to be market-competitive and reflective of their skills. You will have the opportunity to share your budget for the role when submitting your request details.