Personal details
Ingrid D.
Summary
MARKETING LEADER ( CMO / Head of / VP Level )
Accomplished marketing leader with a proven track record in steering global growth initiatives, specialising in SaaS, IT and digital-driven industries. Recognised for driving transformative performance marketing, branding and communication strategies to deliver B2B/B2B2C growth. A leader in uniting geographically dispersed remote teams, empowering individuals to reach their full potential while fostering collaborative excellence.
â–ª Experienced member of Executive Teams, proficient in presenting and reporting to boards
â–ª Over a decade leading marketing and sales executives to deliver ROI
â–ª Management of global markets inc. Europe, Asia Pacific, Americas, Middle East and Africa
â–ª Experience in global go-to-market strategy, planning, budgeting, and hands-on management
â–ª Expertise in marketing B2B/B2B2C products and services, SaaS applications and digital subscription services
â–ª Extensive experience in driving inbound sales, pipeline growth, performance marketing, communications, and branding
â–ª Experience driving the partner/channel strategy for lead acquisition, conversion and customer adoption
â–ª Development and project management of digital products, websites & app builds, CRMs and automation
â–ª Strong data evaluation skills for informed and strategic decision making
â–ª Experience leading and developing on-site and remote international teams
Work Experience
Key Achievements:
-Launched the APAC Integration Partner Marketing Strategy, expanding to 25+ partners in 4 key industries, generating AUD 20MM annual revenue in 4 years, with a Partner NPS of 88.
-Expanded the Sales Pipeline deal value by 150% through strategic market mapping, targeted marketing outreach, and effective sales engagement management.
-Led a geographically dispersed remote APAC team to achieve over 90% success in KPIs aligned with business goals, while expanding the marketing team from 2 to 11 members, establishing in-house capability and reducing budget spend on agency expenses.
Key Achievements:
-Established the inbound B2B sales channel for Ezypay’s SaaS solution, automatically converting 50+ business customers monthly, achieving AUD 3MM yearly revenue.
-Successfully managed the 2018 rebrand rollout globally, including development of the new website.